![]() Teachers and their students tend to focus on grades, facts, analysis, and getting the ‘right’ answers to exam questions. The question ‘How to be more creative?’ does not get asked much in schools. ![]() But is the same true for the strategic creativity that opens up new market spaces? We’ll show you here how companies in various industries followed blue ocean strategic logic and a systematic process to be more creative and create blue oceans. Not surprisingly, then, the field of strategy predominantly focused on analytic tools and frameworks to help companies compete in established markets.īut is creativity a black box? When it comes to artistic creativity or scientific breakthroughs – think Gaudi’s majestic art or Marie Curie’s radium discovery – the answer may be yes. ![]() We’re not going to argue with that except to add that creativity can manifest itself in a variety of ways, including work, business, and strategy, as well as painting, music, and the other arts.Įver since Joseph Schumpeter wrote about the lone and creative entrepreneur, innovation and creativity have been thought of as a black box, unknowable and random. The use of the imagination or original ideas, especially in the production of artistic work. Ask Google what creativity is, and it will offer the following definition:
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